14
May
2023 Bishop’s Annual Appeal Parish Resources
Poster
In-Pew Flyer
Parish Stewardship Tips
Stewardship: A Multi-faceted Concept
Stewardship is a multi-faceted concept that addresses all aspects of faith and spirituality and includes prayer, service and sharing. Resources are available to help parishes implement a stewardship program based on these concepts often experience a revitalization and renewal of faith.
Parishes grounded in stewardship report increases in:
Personal and household prayer
Mass attendance and participation
Volunteers for parish and related events
Financial giving
Social Media Tips
DO:
Keep username and profile image across platforms
Post frequently (daily if possible)
Use images
Use videos
Use #hashtags
Tag organizations and people
Add a location (Facebook and Instagram)
Ask for input/reactions
Share diocesan content and content of other organizations
Use a scheduling app (e.x. Hootsuite)
Like comments and respond back
DON’T:
Go more than a week without posting
Speak with an individual voice, but rather with the voice of the institution
Use divisive words (us/you, our/your). For example, “Join us for….” say “Join Msgr. Lavalley for…” or “Join the St. Francis Xavier Community for…”
Use copyrighted material without permission
Use photos/videos of people who haven’t given consent
Share from individual’s accounts
WHAT TO SHARE:
Profile someone/something
Live-streams, Daily Mass, Rosary
Behind-the-scenes
Volunteer/service projects
Links to resources
Q&A
Quotes
Thanks/recognition of donors, volunteers, parishioners
Other Resources
How to use Facebook: https://blog.hubspot.com/marketing/how-to-use-facebook
How to use Instagram: https://blog.hubspot.com/marketing/how-to-use-instagram
How to use Twitter: https://www.wired.com/story/how-to-setup-twitter-search-hashtag-and-login-help/
Social Media Guidelines (USCCB): usccb.org/about/communications/social-media-guidelines.cfm
Click links below for free Images:
Wikimedia Commons (must be labeled “Public Domain” or be given proper attribution
Social Media for Non-Profits Infographics: Mobilecause.com
